Content marketing is one of the most discussed topics among marketers and for a good reason. People have noticed that content is more than just a bunch of words on the screen. High-quality content is a combination of talented writing and psychology and those who are able to produce such content have the key to success in any business. Considering that content is used as a means of communication with readers in almost all industries, the question of how to write engaging content is what troubles many. The following tips will give you some direction and show you how to bring your content to perfection.

Apply Headings and Subheadings

There is no need to mention the importance of an eye-catching headline, you probably already have that figured out. What is not prioritized enough is the use of headings and subheadings. By clearly organizing your thoughts with their use, the readers will find your content easier to grasp. Christopher K. Mercer explains this in the following manner:

“People usually skim the text before they start reading. If you offer them a long continuous text without any sectioning or highlights, the content will seem too tiring and they will give up right away. To sum up, never underestimate the importance of headings and subheadings.”

You need to present a readable content and a clear structure if you want to keep the readers’ attention.

Use Short Paragraphs

There is a simple rule that all the best content writers know and that is that short paragraphs make for a readable text. It will be easier to keep the readers engaged if you organize your thoughts into short sections. That means that you can use 3 sentences max within one paragraph. Not to mention that having this constraint in mind will help you to be consistent throughout the text.

Remember that you’re not writing a novel and mobile web browsing has overtaken desktop

Aim for the Quality, not Quantity

Don’t focus on the length of the article that much, focus on what you are writing. James Daily explains,

“Throwing a bunch of facts and information at your reader just to fill out the norm will only get them confused.”

Aside to that, your point will be easily lost. You need to ensure that your title fulfills the promise, so use it as a guideline and keep it in the back of your mind during the whole writing process.


You can’t achieve high-quality content without proofreading. It is like a safety net for all the mistakes you possibly made. “The content you post must be brought to perfection if you don’t want to jeopardize your professional credibility,” says Christine Jordan, a content editor.

Editing and proofreading will help you to spot all the errors that may have occurred during the writing. Try not to proofread the content as soon as you finish it. Leaving some time in between will make you look at it more objectively and realize the problematic areas much faster.


Instead of just thinking about will this help you or not, simply apply all the methods and wait for the results. There is no better proof then experiencing it for yourself. So, make a cup of coffee, get seated, and start writing.