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Many coaches are ineffective at generating qualified leads and converting the leads they do get into happy, paying clients. It ultimately results in an inability to generate enough revenue to fully immerse themselves is what they are most passionate about: coaching<\/strong>.<\/p>\n The key word in the sub-headline above is \u201cqualified.\u201d Too many coaches focus on quantity instead of quality and are left wondering why their conversion rates are as dismally low as they are.\u00a0I\u2019ll take 100 highly qualified leads over 10,000 people who don\u2019t know who I am and who don\u2019t care about the solution I\u2019m providing.<\/p>\n The secret here is understanding the process of qualifying your leads. Let\u2019s start with your social media profile. It doesn\u2019t really matter which one you use \u2014 what this comes down to is using your social media profile in such a way that only your target market is interested in connecting.<\/p>\n<\/blockquote>\n As an example, my LinkedIn headline reads: “Helping Coaches Generate More Leads, Land More Clients, and Earn More Money.” Why is this headline so powerful in qualifying leads? Simple. If you look at my profile on LinkedIn and you\u2019re not a coach, you aren\u2019t going to want to connect with me. If you are a coach but you don\u2019t struggle with finding leads, closing sales or generating revenue, you won\u2019t want to connect with me either.<\/p>\n My headline effectively qualifies and identifies whom I want to connect with and how I can help them once we are connected.<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n The unfortunate truth is most coaches are great at creating real and lasting transformation for their clients\u00a0but are horrible at selling that transformation.\u00a0How do you combat this inability to sell well? The same way you learned how to do everything else in your life: step by step.<\/p>\n Most coaches loathe the process of selling because they were never taught a process to follow that would effectively stack the odds in their favor of closing. The conundrum coaches are faced with is people hate to be sold to but they love to buy.<\/p>\n<\/blockquote>\n Here are few steps that will create a win-win situation:<\/p>\n Put them in the frame of mind to buy.<\/strong><\/p>\n I accomplish this by sending my ideal clients a short questionnaire designed to do three things: 1) get them thinking about their greatest challenges, 2) get them thinking about everything they\u2019ve tried to do on their own to fix it only to fail and 3) get them thinking about what will happen if they don\u2019t resolve this in the next three months.<\/p>\n Get them on the phone.<\/strong><\/p>\n I sell high-ticket coaching programs, and I feel that it\u2019s my responsibility to at least have a conversation with an ideal client prior to selling. Notice this is the first time I\u2019m getting on the phone with them. By the time they are on the phone with me, I\u2019ve engaged, built rapport and established a relationship. I\u2019ve focused their attention on their problems and created urgency for them to fix them.<\/p>\n And it doesn\u2019t end there. Once on the phone, I ask them to share with me their problems even though they already shared. I do this because I want them emotionally connected to their challenges. In this state of mind, my ideal client practically begs for a solution.<\/p>\n Ask for permission to sell.<\/strong><\/p>\n No one asks for permission to do anything anymore, but getting to a yes, no matter how small, is powerful.\u00a0Dr Robert Cialdini wrote a phenomenal book called Influence: The Psychology of Persuasion<\/i>. In this book, he explains why it\u2019s so important to get as many yeses as possible when selling.<\/p>\n In short, when a person says yes, everything they are must align with their spoken word. Their mind, body, heart and soul have to align with the yes they gave you, and it\u2019s almost impossible to renege on it.\u00a0Once you get a yes, pitch away. That permission is powerful, and it gives you the right to share.<\/p>\n<\/blockquote>\n Qualifying your leads and mastering the process of selling well will result in an increase in revenue generation.\u00a0There\u2019s no way it can fail.\u00a0When you get your message in front of the right people, at the right time, and when they need you most, the selling process becomes less important as your ideal client reaches out to you to solve their problems rather than vice versa.<\/p>\n Reproduced for educational purposes. Source:\u00a0https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2018\/09\/18\/a-definitive-guide-to-generating-qualified-leads-as-a-coach\/#48b45e806df0.<\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”http:\/\/www.nzibs.co.nz\/our-courses\/” url_new_window=”on” button_text=”Learn more about NZIBS Courses” button_alignment=”center” _builder_version=”3.4.1″ custom_button=”on” button_text_size=”16″ button_text_color=”#ffffff” button_bg_color=”#284a63″ button_border_radius=”25px” button_icon=”%%24%%” button_border_radius_hover=”25px” box_shadow_style=”preset2″ global_module=”5256″ saved_tabs=”all”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Many coaches are ineffective at generating qualified leads and converting the leads they do get into happy, paying clients. It ultimately results in an inability to generate enough revenue to fully immerse themselves is what they are most passionate about: coaching. How To Generate Qualified Leads The key word in the sub-headline above is \u201cqualified.\u201d […]<\/p>\n","protected":false},"author":1,"featured_media":6084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" Before you read any further, let\u2019s be clear about what this article is and is not.<\/p> First, this is not an article on how to coach. If you\u2019re interested in learning about how to coach, there are several articles, books, blogs and programs you can tap into that will strengthen your ability to coach well.<\/p> This article is an expos\u00e9 on the single greatest challenge coaches face today in building their coaching practices. Namely, most coaches are ineffective at generating qualified leads and converting the leads they do get into happy, paying clients. It ultimately results in an inability to generate enough revenue to fully immerse themselves is what they are most passionate about: coaching.<\/p> Now that we are clear on what you can expect from this article, let\u2019s dive into the secrets to which I attribute my business's success.<\/p> The key word in the sub-headline above is \u201cqualified.\u201d Too many coaches focus on quantity instead of quality and are left wondering why their conversion rates are as dismally low as they are.<\/p> I\u2019ll take 100 highly qualified leads over 10,000 people who don\u2019t know who I am and who don\u2019t care about the solution I\u2019m providing.<\/p> The secret here is understanding the process of qualifying your leads.<\/p> As an example, my LinkedIn headline reads: \"Helping Coaches Generate More Leads, Land More Clients, and Earn More Money.\"<\/p> Why is this headline so powerful in qualifying leads? Simple. If you look at my profile on LinkedIn and you\u2019re not a coach, you aren\u2019t going to want to connect with me. If you are a coach but you don\u2019t struggle with finding leads, closing sales or generating revenue, you won\u2019t want to connect with me either.<\/p> My headline effectively qualifies and identifies whom I want to connect with and how I can help them once we are connected.<\/p> The unfortunate truth is most coaches are great at creating real and lasting transformation for their clients\u00a0but are horrible at selling that transformation.<\/p> How do you combat this inability to sell well? The same way you learned how to do everything else in your life: step by step.<\/p> Most coaches loathe the process of selling because they were never taught a process to follow that would effectively stack the odds in their favor of closing. The conundrum coaches are faced with is people hate to be sold to but they love to buy.<\/p> Here\u2019s a simple four-step process that will create a win-win situation:<\/p> 1. Engage them before the sell.\u00a0<\/strong><\/p> It is critical to recognize that the sale happens long before you get an ideal client on the phone. It starts with adding massive amounts of value to your ideal client. Adding value is followed by engaging, liking, commenting on and sharing your ideal client\u2019s postings. The preselling engagement allows you to build rapport and establish a relationship. Win.<\/p> 2. Put them in the frame of mind to buy.<\/strong><\/p> Almost as important as the preselling engagement from the previous step, putting your ideal client in the right frame of mind to buy is crucial to your success in selling. I accomplish this by sending my ideal clients a short questionnaire designed to do three things: 1) Get them thinking about their greatest challenges, 2) get them thinking about everything they\u2019ve tried to do on their own to fix it only to fail and 3) get them thinking about what will happen if they don\u2019t resolve this in the next three months.<\/p> 3. Get them on the phone.<\/strong><\/p> I sell high-ticket coaching programs, and I feel that it\u2019s my responsibility to at least have a conversation with an ideal client prior to selling. Notice this is the first time I\u2019m getting on the phone with them. By the time they are on the phone with me, I\u2019ve engaged, built rapport and established a relationship. I\u2019ve focused their attention on their problems and created urgency for them to fix them.<\/p> And it doesn\u2019t end there. Once on the phone, I ask them to share with me their problems even though they already shared. I do this because I want them emotionally connected to their challenges. In this state of mind, my ideal client practically begs for a solution.<\/p> 4. Ask for permission to sell.<\/strong><\/p> No one asks for permission to do anything anymore, but getting to a yes, no matter how small, is powerful.<\/p> Dr Robert Cialdini wrote a phenomenal book called Influence: The Psychology of Persuasion<\/i>. In this book, he explains why it\u2019s so important to get as many yeses as possible when selling. In short, when a person says yes, everything they are must align with their spoken word. Their mind, body, heart and soul have to align with the yes they gave you, and it\u2019s almost impossible to renege on it.<\/p> Once you get a yes, pitch away. That permission is powerful, and it gives you the right to share.<\/p> Qualifying your leads and mastering the process of selling well will result in an increase in revenue generation.<\/p> There\u2019s no way it can fail.<\/p> When you get your message in front of the right people, at the right time, and when they need you most, the selling process becomes less important as your ideal client reaches out to you to solve their problems rather than vice versa.<\/p> I understand the concepts discussed in this article may require a slight mindset shift and an overhaul of your belief systems. But here\u2019s the thing: You\u2019re reading this article because what you\u2019re doing right now isn\u2019t working.<\/p> If you implement these keys to building a flourishing coaching business and they don\u2019t work, you\u2019ll be less worse for wear.<\/p> But what if you implement these keys and they do work?<\/p> Reproduced for educational purposes. Source:\u00a0https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2018\/09\/18\/a-definitive-guide-to-generating-qualified-leads-as-a-coach\/#48b45e806df0<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.nzibs.co.nz\/wp-json\/wp\/v2\/posts\/6048"}],"collection":[{"href":"https:\/\/blog.nzibs.co.nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nzibs.co.nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nzibs.co.nz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nzibs.co.nz\/wp-json\/wp\/v2\/comments?post=6048"}],"version-history":[{"count":0,"href":"https:\/\/blog.nzibs.co.nz\/wp-json\/wp\/v2\/posts\/6048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nzibs.co.nz\/wp-json\/wp\/v2\/media\/6084"}],"wp:attachment":[{"href":"https:\/\/blog.nzibs.co.nz\/wp-json\/wp\/v2\/media?parent=6048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nzibs.co.nz\/wp-json\/wp\/v2\/categories?post=6048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nzibs.co.nz\/wp-json\/wp\/v2\/tags?post=6048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How To Generate Qualified Leads<\/b><\/h4>\n
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How To Land More Ideal Clients<\/b><\/h4>\n
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Now Reap The Harvest, You Deserve It<\/b><\/h4>\n
How To Generate Qualified Leads<\/b><\/h4>
How To Land More Ideal Clients<\/b><\/h4>
Now Reap The Harvest, You Deserve It<\/b><\/h4>